ReptyleFx Technology for Flexible Film Creates Multi-dimensional Color and Texture
A new patent-pending technology from Ampacet Corp., called ReptyleFx, creates unique, customizable colors and surface textures in flexible plastic film, offering designers the opportunity to create edgy new products replicating snakeskin’s tactile and visual appeal.
ReptyleFx technology marries colors, special effects and functional additives. Use of a special effect additive renders both rough and smooth textures with multidimensional color effects—all achieved within a minimum two-layer film structure.
“Ampacet’s ReptyleFx combines the benefits of dimensional color and surface texture for a contemporary look that will engage consumers,” says Doug Brownfield, Ampacet strategic business & marketing manager. “Incorporating the colors and special effects within the film’s layers heralds a new wave of creative and functional advances in flexible plastic film for enhanced consumer impact.”
“Designers will appreciate the addition of surface textures as a novel way to build consumer interaction with the product and build shelf impact,” says Brownfield.
ReptyleFx offers a wide range of custom multi-dimensional effects for applications including stand-up pouches for snack foods and juice beverages, merchandise bags and mailers and personal care packaging. Additional applications can range from consumer tapes and labels, camouflage MRE packaging for the military, to countertops, cloth fabric alternatives, rain gear and other plastic clothing and car interior trim.