The Changes are Here: FDA Finalizes New Nutrition Facts Label
For years now, consumer packaged goods brands have known changes to the Nutrition Facts label were coming. Last week, the FDA announced the updates, which include a refreshed design, reflect updated information about nutrition science, and update serving sizes.
While rolling out your inventory with the new labels by July 26, 2018 will have its costs and challenges, brands can make the best of it.
Christopher Durham, founder of My Private Brand and the VP of retail brands at Theory House, has good reminders plus a more in-depth look at the redesign features in his post “FDA Nutrition Facts Update Creates Unprecedented Private Brand Opportunity.”
No matter if you are yet to start your package redesign to include the reworked label or if you have been anticipating the change and redesigning already, check out these other helpful resources for what to do during your packaging update:
- “Turning The Nutrition Facts Label Update Into Your Competitive Advantage," a webinar by SGK’s Carol Best, senior vice president, client engagement.
- "How Strong Will Your Label Redesign Be?," our article with Mike Wencel Sr., the owner and CEO of Wencel Design Co.