Brand Packaging

Metsä Board to Unveil Innovative "Bag in a Box" Design at Drupa 2016

Elevated drink box designed for consumer ease and convenience.

Metsä Board, part of Metsä Group, will demonstrate an innovative new ‘bag in box’ concept for the first time at Drupa 2016. The ‘Elevated drink box’ (EDB), designed and patented by Metsä Board, is an easy and convenient way for consumers to enjoy beverages. The box was produced by combining the expertise of Metsä Board, BOBST, Kodak, Marbach, Henkel, and Knauer.

Cyril Drouet, Metsä Board’s Design and Innovation Director explains: “Our aim was to completely re-think the concept and design user-friendly packaging with real benefits for the consumer and the brand. Thanks to our elevated base design, the box doesn’t have to be placed on the edge of a table anymore, which gives the consumer the freedom to use this packaging anywhere.”

The box does not take up additional shelf space in-store as the elevated base is inside the packaging, ready for assembly by the consumer before use. When empty, the plastic bag is easily removed from the box, helping with material separation for recycling.

The fresh forest fiber paperboards used in the packaging are manufactured by Metsä Board. The outer liner is Kemiart Lite+, which is a double-coated white-top kraftliner for flexo postprint and digital printing applications. The fluting and inner liner are made of Modo Northern Light, a fully bleached liner suitable for offset, flexo and inkjet digital printing.

At Drupa 2016 Metsä Board’s Koen Verplancke, Technical Development Director, will make a presentation, ‘Convenience combined with digital printing – Elevated drink box (EDB)’ on 4th and 6th June as part of the Touchpoint Packaging sessions in hall 12 B53. During Drupa the Elevated drink box can also be seen and tested at the following exhibitor stands: