Metsä Board Uses Storytelling to Promote T2 Christmas Tea Range
Working closely with T2, a tea company based in the UK, Metsä Board’s design team created a variety of different packaging solutions including a cracker shaped box, mulled wine tree decoration boxes and a 12 Days of Christmas Tea Advent Calendar.
For such a prestigious packaging project, the choice of paperboard was critical. By specifying Metsä Board Pro FBB Bright, T2 was able to achieve a premium look as well as ensure that the packaging was light weight, safe for food contact, and had excellent sensory and hygiene properties. The high whiteness and smoothness ensured exceptional printability and special effects.
The highlight of the T2 2018 Christmas gifting range is the ‘Blame it on the 12 days of Christmas’ advent calendar. The package consists of two boxes joined together with one single paper sleeve that acts like a book bind. The result is a book-like structure that can be magically turned both to the left and to the right, to reveal individual compartments covered by perforated tabs.
Cyril Drouet, Packaging Services Director APAC, Metsä Board, commented on this seasonal project; “We enjoy working closely with T2 as they understand the role that packaging plays as part of their overall brand proposition. This year we are particularly excited about the advent calendar, which allowed our designers to focus upon creating an engaging consumer opening experience whilst using the full potential of our paperboard from a structural design perspective.”