We’re so constantly bombarded with stimuli that our brains are built to weed out all but the most urgent of incoming material. So for the first issue in our third decade of publishing, we decided to shake things up: Our brand mark’s design, while attractive, hasn’t matched our messaging, and it was time to set that straight.
Our focus, while always and forever “branding through packaging,” has gone through small evolutions throughout the years. Eight years ago, our previous brand mark was rolled out: the design element of the caret in place of BRANDPACKAGING’s “A.” It fit well with our tagline: “Elevating Packaging in the Marketing Mix.”