Packs and Pieces, 6.24
Interesting Brand Strategy, Packaging, and Design News Around the Web
Here are some interesting articles published during it that directly or indirectly concern our industry. Feel free to add your own in the comments. Enjoy!
Big-Box Retailers Have Two Options If They Want to Survive Amazon and other online and specialty retailers are forcing large-store companies to shift their strategy, says Harvard Business Review. The good news for big box? There are several available ways to do this—and Bass Pro, TJ Maxx and Costco are proof.
Why Enjoyable Brand Experiences are so Valuable for Customers Truly Deeply shares the reason why we all harp on about how creating experiences for your brand: They are scientifically proven to have an effect on customers. Read the three-fold payoff of dopamine on its blog.
Brand Purpose In The Experience Economy You just saw the benefit of experiences in the post above. Now, here are three action steps to get you forming experiences that make sense for your brand, says Branding Strategy Insider.
Infographic: Craft Beer Drinkers Consult Their Phones Before Opening Their Wallets “York-based strategic marketing and advertising agency XenoPsi recently conducted a study that looked at the beer purchasing habits of people using mobile at the shelf, finding room where beer brands can capitalize,” says Adweek. Tidbits include the 80% buy mass-market brands as well, and barriers to mobile use at the shelf.