Variable Print Coors Cans Reintroduced After Successful First Campaign
The popular campaign, now in its second year, honors lighthearted backyard sports.
Coors Light Canada’s celebration of amateur sports continues this year with the launch of the second annual Coors Light Games. A series of seven Coors Light Games variable print cans from CROWN Beverage Packaging North America—each representing a different backyard sport—elevates summer games to Olympic-like proportions. The sports featured include the Inflatable Peak Climb, Water Luge, Capture The Case, Zorb Croquet, Volley Pong, Splatter Dodgeball and Bubble Soccer. Each backyard game will be represented in full on the 473-ml variable print cans, available in stores now. www.crowncork.com