Packs and Pieces, 7.8
Interesting Brand Strategy, Packaging, and Design News Around the Web
Here are some stories of interest and worth the packaging community shared this week. Enjoy!
Despite most of us only thinking about making the most of summer, there are only 169 days until Christmas. Meaning, it's time to get your seasonal packaging in order already. In "Think Holiday Gift Card Packaging – Now," Design Packaging encourages brands why they need to get moving on this.
"Licensing offers an attractive range of benefits," says Branding Strategy Insider in "Licensing’s Role In Brand Growth"—but the good only comes to brands that follow these rules.
Food products in novelty flavors always find their crowd, which is one reason "Why Wise Chose Food Trucks to Inspire Its Latest Potato Chip Flavors." In its article, Adweek explores the product and the packaging of these two new introductions to the shelf.
In "The Marketing Echo Chamber," marketoonist Tom Fishburne asks you to reconsider why you do all the things you do, in regard to your brand and its marketing.
Complete with a bubbly video, Adweek's "Orangina's Ingenious Upside-Down Can Forces You to Mix Up the Pulp" shows how the brand truly used packaging to solve a pain point. Go check it out!