Kids II has relaunched its signature brands, Baby Einstein and Bright Starts. The Kids II creative design team worked alongside acclaimed designer Joe Duffy to produce the updated identities for Baby Einstein and Bright Starts, and engaged with his internationally recognized design firm Duffy to redesign and develop a visual brand language for each brand that engages children and gains parents’ trust while showcasing the company’s core belief in design excellence. The brand revitalization of Baby Einstein coincides with its 20th anniversary of the developmental products designed to enrich young minds, and the new visual identity is inspired by discovery and progressive learning. Bright Starts, a line of products designed to spark smiles and laughter in babies, is rebranded with simple, bright and amusing elements.