Maui Brewing Company (MBC) recently launched new branding and packaging designed to make its line-up of beers all feel like one, cohesive family. It’s the result of a nearly yearlong collaboration with The Butler Bros, an Austin-based brand studio. Through the process, The Butler Bros learned about the brewery’s ’ohana culture, a Hawaiian word for family that is used to describe people who share a common bond. The new branding effort features an evolved turtle logo and messaging that speaks to the brewery’s pride in being an authentic, Hawaiian-made product.

Influential Polynesian tattoo artist Orly Locquiao collaborated on the can artwork for Bikini Blonde Lager, Pineapple Mana Wheat, Coconut Hiwa Porter, Big Swell IPA and Island Root Beer. “While demonstrating a clear visual change, our refreshed brand represents our solid foundation and continues the MBC legacy without losing our heritage, or the power of our logo recognition that has been built over the past decade,” MBC’s CEO, Garrett Marrero says. “Our fans can be assured that while our brand has a new look, we are still brewing the same great indie craft beer!” www.thebutlerbros.com