Dry January continues to gain popularity among the "sober curious" looking to experiment with the alcohol-free lifestyle. To assist those who want to give it a try, Hairless Dog Brewing Company has revealed its Dry January Survival Kits. Prices start at $20 and includes a choice of the three Hairless Dog 0% ABV craft NA beer varieties and merchandise.

Hairless Dog says that its product is unique in that it doesn’t use any alcohol in the brewing process. Co-founder Paul Pirner, one of the founding members of the recently-formed Adult Non-Alcoholic Beverage Association, says, "Dry January is no longer a month you have to suffer through with lifeless NA drinks. Along with our partners in the ANABA, we're revolutionizing the industry and proud to offer a 0.0% ABV, truly NA, true craft beverage. As a former home brewer, it's important to me that Hairless Dog provides the full craft beer experience — from pour to mouthfeel to flavor. We invite anyone to give us a try — whether you're serving as a designated driver for the night, challenging yourself to a month of less or no alcohol, or adopting an alcohol-free lifestyle. Our Survival Kits give people a fun way to participate in Dry January with great NA beer and some cool gear as well."

The new year also brings enhanced recipes for the company's cornerstone brews — Citra Lager, India Pale Ale, and Black Ale — and updated packaging designs.