While a stubborn clamshell container or vacuum-sealed jar lid might serve as a minor inconvenience to some, it can be a major struggle for others. 

Recent competitive pressures in the Ready-to-Drink (RTD) category including coffee, energy and other protein drinks, drove Nestlé to decide that the youth-focused Nesquik brand design needed a change.

STARBURST's All Pink pack will move from a limited-edition product to a permanent, national, everyday offering in stores nationwide. To celebrate, the brand created limited-edition STARBURST All Pink Self-Care Kits ahead of International Self-Care Day on July 24 to treat fans like a Pink STARBURST.

Broken Golden Arches, unconnected Audi rings, spaced-out Coca-Cola typography, brands with missing on-pack personalities and more are showing the public that yes, we are ALL in this together. See who's joined the charge.

Born in the spirit of New Orleans and voodoo healer Marie Laveau, Zapp’s® Evil Eye™ potato chips peer into your soul with the reverie of a mysterious, intense stare. 

I recently spoke with Todd Maute, partner at brand strategy and design agency CBX, to get a glimpse into how store brands continue to grow and differentiate themselves from larger national brands.

Yakima Chief Hops, based in Yakima, Wash., he 100 percent grower-owned largest international provider of hops, worked with Retail Voodoo on a full-scale rebrand. 

Angola has launched its first 100% Angolan beer, with a comprehensive brand identity and design. Strategic brand design consultancy Webb deVlam was came up with the brand identity and design for the premium beer that embodies the passion, spirit and optimism of the emerging Southern African nation.

There are ways to design a package that will look even better on the shelf or at a point of sale display. Does it matter? 

GOLDWELL, a German brand specialized in professional hair color, care and styling products, has relaunched Dualsenses and StyleSign, introducing expert and synergized care and styling lines.