STONE’s strategy focused on maximizing the opportunity to make GoNanas truly memorable, signaling something new and modern in the baking category, and creating greater impact in stores.
This strategic move reinforces the brand’s role as a pioneer in the rapidly growing cold-pressed juice category, while strengthening its connection to health-conscious consumers who value simplicity and are seeking simple nourishment from nature in a world full of dull, overprocessed options.
For their first-ever brand redesign, they turned to creative agency Chase Design Group to develop a new visual identity system, logo and packaging to make this brand more recognizable, memorable and shoppable while honoring the rich history and story.
Snack brands are rethinking packaging on a multitude of fronts. While convenience and performance are still among the top priorities for snack food providers, brands are now looking to improve their packaging in other areas like sustainability and design.
Hawaiian born and family led, King’s Hawaiian has long represented a spirit of community and togetherness, especially for its loyal following. The new identity reinforces the brand’s joyous ethos while leaning into more current design sensibilities and paying homage to its Hawaiian origins.
iC3D Suite 10.5 introduces a powerful new Artwork Layout Editor for flexible bags, enabling designers to precisely modify panel layouts within bag templates to match production requirements.
The new campaign forms part of the wider #LEVELUPWITH7UP platform that has been rolled out across various regions worldwide – solidifying 7UP as a versatile plus-one to any gathering.
