Tenet Partners Announces Strategic Investment in Verv Innovation Partners
September 14, 2016
Tenet Partners just announced the start of an exciting new chapter: our strategic investment in Verv Innovation Partners.
For nearly 20 years, the Verv Innovation team has redefined how to create and deliver successful innovations for products that are used in homes and workplaces. By bringing consumers and clients closer to the design process, from initial insights to concept development and refinement, the firm has helped deliver breakout product innovations for 3M, Abbott, Brita, Calphalon, Colgate-Palmolive, GM, Kraft Foods, LG Electronics, SC Johnson and Thermos.
The partnership is a strong strategic fit adding new capabilities to Tenet’s disciplines in brand strategy and digital.
Co-Magination℠: Verv brings an agile design and consumer-insight methodology called Co-Magination. This powerful design method yields new innovations in shorter development cycles needed in fast-moving markets. Co-Magination is a methodology comprised of proven tools that put all project stakeholders hip-to-hip with Verv’s design innovators to capture and translate fresh insights that inspire real-time concepts and unrecognized opportunities. Coupled with Tenet brand strategy, digital tools and data analytics capabilities, Co-Magination will be a valuable tool in delivering innovations for clients.
Brand Innovation Lab: Tenet will immediately launch the Tenet Brand Innovation Lab, in NYC, to enable clients’ easy access to a dynamic creative environment in the heart of the Chelsea, home to New York City’s largest start-up community. The Lab will be a unique space to fuel collaboration between researchers, strategists, industrial designers and digital specialists along with emerging technologies that are forming the connected customer experience. In today’s digitally driven market, there has never been a better time to unite world-class brand innovation and product development expertise to define the next generation of customer experience.