Tetra Pak Study Paints Growing Seniors Population As An Attractive Market
While marketers around the world are enthralled with Millennials, they may be missing the opportunities afforded by another burgeoning group: seniors.
Tetra Pak, a global processing and packaging company, has released the results of a consumer study that highlights opportunities in the food and beverage market for seniors, those aged 60 and over, the fastest growing consumer group worldwide.