To create the visual branding for its newest product line and sub-brand system, Oberto Sausage Company has partnered with Murray Brand Communications to design the packaging graphics and in-store displays for a line of trail mix combined with meat jerky.

After performing an analysis of competitive offerings and conducting client interviews to fully understand the desired brand positioning and graphic themes to pursue, Murray Brand’s design team created a range of pouch packages and shelf-ready concepts that communicate a better-for-you snack that’s protein rich and convenient.

To avoid confusing consumers accustomed to Oberto’s retail packaging, it was decided to retain the brand’s white primary packaging color. New banner designs, fonts and violators were then developed and staged to optimize eye tracking while ensuring ensure consistency across all SKUs and brand block competitors in the retail set.  •