Reinert's Bärchen Product Line Fits the Vegetarian Bill
The private butcher Reinert together with B+P Creality helps flexitarians to raise their children healthy. Reinert produces delicious vegetarian replacement products for children and B+P Creality creates the packaging, which helps flexitarian parents to recognize these products on the market shelves.
This year the most famous Reinert product line “Bärchen” (“little bear”) was expanded into the field of the vegetarian cuisine. Among other products Reinert brought new tofu-schnitzel and nuggets to the German market. The main goal thereby was the integration of new products into the existing “Bärchen” product line. But not less important was their positioning as vegetarian and healthy dishes for the whole family. With these tasks Reinert came to the branding and packaging agency B+P Creality.