In today’s global economy, many brands have a presence around the world, with customers from Milwaukee to Milan and beyond. With that comes vendor partnerships in Asia, Europe, South America and elsewhere. This extensive reach lends a strategic advantage for distributing a customer’s brand on every corner of the Earth, but it also comes with inherent challenges.
For packaging, two rise to the top: brand integrity and operations. Brand integrity, a crucial element for sales, is at risk when production is happening at different locations that require navigation of time zones, languages and other factors. Operations can quickly get out of hand, making quality and consistency from concept to shipment difficult to maintain. To uphold both of these important aspects of the packaging process requires scale, flexibility and efficiency.