Home » E Ink and Texen Collaborate on Smart Cosmetics Packaging
E Ink® Holdings, an innovator of electronic ink technology in the world, and TEXEN, a provider of product solutions for the luxury and beauty market, announce a collaboration to bring personalized packaging solutions to cosmetic customers.
The smart packaging design concept combines E Ink’s low power, high contrast paper-like display technology with TEXEN’s packaging expertise to create customizable packaging displays for makeup compacts, perfume bottles and other cosmetic packaging. The E Ink display, powered purely by near field communications (NFC), can be updated by a smartphone that generates radio frequency signals carrying both the information and energy needed to update the display. Once an image is switched, the display will continue to show the information with no further power input required.
“With the rise of beauty on a micro scale, our partnership with E Ink looks to enable our cosmetic customers to be the first to offer customizable digital packaging,” says Stéphane LESPRIT, TexenLab innovation manager at TEXEN. “With E Ink’s battery-free, thin, lightweight and durable technology, brands could enhance their packaging without having to alter the shape and design of their packaging, truly making this solution a first for the industry.”
With E Ink’s ultra-low power technology, along with lightweight, flexible and easily visible characteristics, the customizable E Ink displays will be more effective in bringing personalized messaging to packaging, which has largely remained static until now. In addition, the resulting packaging provides consumers with the following benefits:
Personalization features: consumers can put their names on their makeup compacts and perfume bottles or write personal messages to gift recipients.
Neuro-cosmetics: combining well-being and a unique sensorial experience, E Ink displays will be the interface to bridge consumers’ digital lifestyle with the product itself.
This issue of Packaging Strategies highlights alcohol consumption trends during coronavirus including social media engagement; how to get the best pricing for your business and your customers; when and how to automate your packaging line; a jerky snack brand redesign; the importance of flexible packaging; and the tipping point in eCommerce.