Consumers' Need for New Experiences to Drive Technology Growth
According to a 2016 global survey produced by consumer insight firm Canadean, 60% of consumers find new experiences more exciting than new products, and are starting to seek products offering more than mere functionality.
The company’s latest report states that packaging’s role in catching the consumer’s eye is vital, as it not only forms their first impression of the product, but can enhance its functionality and consumption experience, helping the item to stand out among competition. In this way, new packaging technologies are set to grow in popularity.