The conversation with a design agency owner began with an increasingly common lament: “We are doing more work for less money. I don’t know how we can survive.” I’ve now heard that sentiment several times, and it was summarized in a recent Forbes article written by Keenan Beasley, owner of BLKBOX, an integrated marketing agency in New York.
He quotes Michael Farmer, a veteran marketing consultant and author of “Madison Avenue Manslaughter” as saying what was “once one of the most fulfilling and glamorous industries has become a grim sweatshop for the people who do the work.”