Sanfilippo Snack Brands Win Graphic Design Awards
John B. Sanfilippo & Son Inc. (JBSS), in partnership with Damen Jackson, has received two Certificates of Excellence from the 2016 American Graphic Design Awards on behalf of its Fisher® and Orchard Valley Harvest® brands. Both awards were in the Flexible Package Category.
“We are thrilled to receive this distinguished award for our innovative packaging designs in partnership with Damen Jackson,” says Howard Brandeisky, senior vice president, Global Marketing & Customer Solutions at John B. Sanfilippo & Son Inc. “We appreciate that their design concepts enhance our brand by appealing to both our retail customers and consumers. As a leader in innovation, we will continue to create trendsetting packaging that stands out on shelf.”
In 2012, JBSS announced the launch of the first of its kind stand-up, resealable bag for the Fisher brand in the recipe nut category. A leader in innovative packaging concepts, JBSS partnered with Damen Jackson to refresh the Fisher snack packaging to better highlight the variety of snack nuts available. More recently the two companies unveiled a stand-up bag to provide maximum visibility on shelf with new added visual treatments. The new snack nut packaging also features a re-sealable zipper to promote portability and maintain freshness.
JBSS also partnered with Damen Jackson to help update the packaging for Orchard Valley Harvest (OVH), a brand of trail mixes and chocolate covered fruits made with pure and simple nuts and dried sweetened fruits. In response to consumer demand for healthier snacks in on-the-go packaging, OVH introduced individually packaged 1.85 oz. Grab & Go bags and 8-count Multi Packs of 1 oz. pouches. The new packaging also features the Non-GMO Project Verified seal and a transparent window into the snack to emphasize the brand's continued efforts to showcase the transparency of ingredients and processing.
In addition to the innovations to its snack packaging, JBSS is the latest recipient of the prestigious Category Captain Award in the baking ingredient category for its recipe nuts. The award acknowledged Fisher for being the only brand in the recipe nut category to experience growth within 2016.
This year Fisher also announced its continued partnership with Food Network Chef Alex Guarnaschelli by launching a new social campaign encouraging consumers to go beyond their comfort zones and “experiment, improvise, and find an unexpected crunch” in their cooking and in other parts of their lives. Chef Alex Guarnaschelli kicked off the campaign with social videos and a call to action inviting consumers to join in by posting their unshelled moments with hashtag #LiveUnshelled.