Integrating digital print with other media can add value by personalizing the package and engaging the customer at a more intimate level.
It is no secret that digital printing is on the upswing in packaging. It’s on cans, bottles, cartons, pouches, sleeves and labels. In terms of quality, it is frequently indistinguishable from packaging printed with rotogravure or flexo. Of course that is unless you can see that telltale mark: Variable printing in which one package is printed with a different image from the previous or the next one on the production line.
Many factors have impeded the rapid adaptation of digital printing: quality, size, speed, availability and cost. However, many of those hurdles have been overcome. Digital printing is now a viable choice for many applications. Still, one big stumbling block remains: How to design packaging that optimizes all the possibilities that digital printing has to offer?