INX’s Color Perfection on Tap at Craft Brewers Conference
Craft beer’s popularity keeps increasing and the role of can design can make or break a brand. Brewing and brewery restaurant professionals looking for answers at the Craft Brewers Conference, April 11-13 in Washington, D.C., will be encouraged to learn about INX Color Perfection™, a new approach to color management that INX International Ink Co. (Booth #3649) will introduce.
The printing industry’s one and only two-piece Color Catalog is an integral driver of the INX Color Perfection program. As the industry leader for metal decorating ink technology with best-in-class two-piece and special effects inks, INX created its Color Catalog to be the first standard for can design and decorating. The book initially contains 600+ color chips with ink formulations and will be added to over time. The licensed software program assures users that all colors fit within a set tolerance level to meet color consistency standards.