Kit & Kin, a new family brand in the U.K., seeks to deliver affordable and eco-friendly products for child care. Co-founder Emma Bunton (Baby Spice of Spice Girls band fame) and entrepreneur Chris Money employed B&B Studio to create a stylish, contemporary and gender-neutral diaper brand that would appeal to modern parents while signaling natural eco-friendly performance through simple, intuitive design.
The visual identity features fresh, soft colors alongside illustrations of mountains and flowers that signal environmental responsibility. A brand character Kit is shown beneath a leaf, representing both dryness and eco credentials.