Global counterfeiting is being driven by several factors: increased industrialization, technologies, the impact of the internet, vulnerable supply chains, the power of consumerism, weak or ineffectual regional law enforcement and lenient criminal penalties among others. While the European Union and North America will always be in the crosshairs of the counterfeiters, it’s in the economies of India, China, and Eastern Europe where counterfeiting has become most prevalent, and brand sanctity faces some of its biggest threats.
So, against this backdrop, it’s no surprise that holography has arisen to become one of the most effective, easy-to-use and accessible brand protection devices, as well as a frontline weapon in the ongoing war on counterfeiting.