Rigid packaging leader TricorBraun today released a new eBook addressing the accelerated evolution of the nutraceutical category, the challenges faced by nutraceutical brand owners and how they can leverage a variety of packaging strategies and win.

Consumers’ concerns about rising health care costs, a focus on preventative care and a greater desire for balance and wellness are just a few of the factors contributing to global nutraceutical sales, expected to reach $278.96 billion by 2021.[1]