ButterflyCannon has rejuvenated the packaging of the No7 Lift & Luminate franchise, following the successful launch of its redesigned anti-aging serum in 2016. The portfolio extends the same graphic approach to elevate the perception of the range and clearly communicate the new “Triple Action” benefit.
A refresh and uplift to the core brand color contemporizes the range, and the satin finish helps to convey the products’ luxury credentials. An iconic graphical device unifies the Lift & Luminate portfolio. Recognizable to consumers from the serum launch, the device conveys the science behind the products, and the three interconnected droplets represent the triple-action concept: visibly reduced wrinkles, firmer-feeling skin and a more even skin tone.