The pharmaceutical and healthcare industry is seeing profound change. The paradigm has shifted and continues to shift. Individuals are all more adept at researching conditions, diagnosing symptoms and managing our own lifestyles without early intervention from healthcare professionals. Consumers are now taking a much more active role in their own healthcare journeys.
Of course, this comes with challenges and the risk of an insufficiently informed course of action that could be ill-advised. There is no doubt that the way people manage their own health and wellbeing has changed. This creates an expectation in the relationship that we have with the companies with which we engage when we do seek support and treatment.