Tostitos Celebrates NFL Traditions with Limited-Edition Packaging
NFL fans will do just about anything to help their favorite team win. Kicking off the 2017 season, Tostitos, the Official Chip and Dip of the NFL, is giving fans another way to help their team rack up wins in the form of lucky snacking.
Tostitos' new "Lucky Bags" include team-inspired packaging that celebrates official traditions of NFL teams. Giving a nod to rituals and lucky charms such as the Steelers' Terrible Towels or Seahawks' fans raising the 12 Flag, the Lucky Bags included their team's traditions right from the start. To ensure the bags come with maximum luck and authenticity, NFL stars including Dallas Cowboys quarterback Dak Prescott, Baltimore Ravens quarterback Joe Flacco, L.A. Rams lineman Aaron Donald and Houston Texans defensive end Jadeveon Clowney all lent a hand in the lucky festivities.