Survey: How Shoppers Respond to Packaging, Labeling on Crowded Store Shelves
Brands, marketers and manufacturers constantly strive to understand consumer behavior – they struggle to measure and understand what matters to their prospective customers and what doesn’t.
A survey from Luminer, Lakewood, N.J., of 400 U.S. men and women, aged 18-65, uncovers the specific packaging and labeling features that most draw consumers’ attention to a product on the shelf.