Many startup food brands are choosing to launch and sell their products only online – such as through Amazon – as their sole retail outlet. Designing a food package for online is very similar to designing for traditional retail shelf space. However there are a few additional key aspects to consider. Here is a list of the top eight things you need to know:
Could the online product ever end up on a retail shelf? If so, make sure it works for both. In general, you don’t need to do any specific modifications for online-only packages, but as shown above, there are additional aspects you need to consider.