The Double Cola Company has launched a rebranding and new package design for SKI, a citrus soft drink with real fruit and a kick of caffeine.

“We want to capture the two new generations of soda drinkers that are redefining the market—the Millennials and Gen Z,” says Cortnee Young, marketing coordinator. Authenticity, transparency and strong values define the attitude and beliefs of these new consumers. With this introduction, also comes a chance for SKI Citrus Soda to appeal to new distributors and provide the flexibility for possible product line extensions.