Packaging design’s acceptance as an ROI delivering powerhouse is here. 2018 is the year that Packaging delivers measurable ROI, strategic marketing plans and lasting memories well beyond the recycling bin. Influencer marketing or seeding campaigns are a daily part of the brand battle for market share. Successful influencer marketing is the result of campaigns that deliver a cohesive brand experience that includes influencer packaging design.
In the old days, good packaging delivered three things: A product protection, product identification and a clear message.