To find out what’s in store for cannabis packaging by 2025, I delved into the subject with a group of packaging experts. Why 2025 you ask? It’s the year many brands such as Nestlé, Aldi and even Pepsi are targeting for their packaging to be 100% recyclable or reusable, so it’ll be a milestone year for packaging.
E-commerce packaging is still evolving and finding its place within the online purchase loop. With new technologies streamlining checkout processes making every click count, brands are discovering the importance of packaging’s role in consumer happiness.
Today we are focusing on Material Honesty, outlining what to consider when selecting materials for retail packaging or product packaging. With so many choices, we understand the confusion and the difficulty brands have in selecting the right materials for their brand packaging.
The packaging industry today is buzzing with "influencer packaging" to deliver likes, shares and to create an ongoing dialogue across a bevy of social networks. Brands are also becoming aware of the benefits that size audits can deliver to the bottom-line: economies of scale, reductions in consumer transaction costs and reduced storage costs. Visually, packaging is always in flux, from essentialism to street inspired graphics.
Packaging design’s acceptance as an ROI delivering powerhouse is here. 2018 is the year that Packaging delivers measurable ROI, strategic marketing plans, and lasting memories well beyond the recycling bin. Influencer marketing or seeding campaigns are a daily part of the brand battle for market share. Successful influencer marketing is the result of campaigns that deliver a cohesive brand experience that includes influencer packaging design.
In this issue of Packaging Strategies we have the annual Packaging Outlook, covering flexible and rigid plastics, glass, metal cans, paperboard and corrugated, as well as packaging machinery & automation and packaging design. Also covered is the trend of less is more in beverage branding, how dispensers can make or break a brand experience, one conveying company that’s setting the bar in vertical farming, a dairy manufacturer that moved to plant-based products and more. Enjoy!