Smeaton’s Bristol Method Dry Gin Goes Back in Time
An original handwritten recipe for Bristol Method Dry Gin from the 1870s has been recreated, bottled and launched as Smeaton's, with identity, packaging design and strategy by drinks specialist design company Denomination. The agency celebrated the Bristol Method Dry style through the packaging to tell the story behind the gin, communicate the authenticity and heritage of the product, and provide standout in a saturated market.
The creative concept stays true to the recipe that was discovered by the founders in the Bristol Archives on Smeaton Road and every detail links back to the story behind the brand.