The Arrow Box is an e-commerce box made of Metsä Board’s white kraftliners and developed in partnership with PrintCity. The outside of the box is printed brown with the text in white. But don't let the outside fool you into thinking this is just another ordinary beige box.
The surprise is inside, and not just the content of the box. The real surprise is the box’s eye-catching design, which has been coordinated by Metsä Board Packaging Service. Cyril Drouet, design & innovation director at Metsä Board decided to use a colorful artwork piece by Jo di Bona, a well-known French artist, who created the graffiti pop style by mixing various influences of pop culture and street art.
Additional partners on this project were Weilburger Graphics, Flint Group, Göpfert, Panflex and Thimm.
Metsä Board’s white kraftliners are great for e-commerce solutions due to their strength and excellent printing surface. The combination of strong kraftliners and protective E/E corrugated structure gives a light and durable result. The Arrow Box can be reused for storing and/or sending, and it can be recycled and is compostable.