Organic Living Superfoods creates delicious snacks using the highest quality ingredients with exceptional nutritional value. The Boston-based company had previously generated a local following but knew that rebranding and repackaging was essential for brand awareness and growth beyond their current distribution.
The new logo needed to incorporate their beloved “peapod man” and clearly display their entire brand name while the packaging graphics needed to convey the quality and benefits supportive of their premium pricing. With several categories and nearly one-hundred SKUs, it also needed a well-organized, consistent system with enough flexibility built in to convey the unique characteristics of each product.