Alaskan Brewing has introduced the Frontier Pack, a sampler 12-pack with an interactive window feature that allows shoppers a chance to see, touch and turn the rotating beer styles inside. “Humans are curious by nature, and we’ve all really enjoyed working on a project and packaging that allows that curiosity and creativity to flourish,” said Tasha Heumann, brand coordinator at Alaskan Brewing. “People want to be able to see what beer they’re getting inside a variety pack, and it’s exciting and a lot of fun to get that interaction going before the beer has even left the store.”

Each Frontier Pack will include staples Alaskan Amber and Icy Bay IPA, along with two other rotating styles including a limited-edition beer and a brewers’ choice handpicked by one of Alaskan’s team of brewers. “We all love trying fun, different beers, and wanted to figure out a way to give people that variety that we love and make sure there’s something for everyone, while allowing the them more freedom of choice,” said Scott McHenry, Alaskan Brewer. “Putting limited-edition beers in here means we get to be creative and play around with styles some, or bring back fan favorites from years past. Having a brewers’ choice beer in the Frontier Pack is a fun way to share a little window into who we are and what we love.”