Are you a global brand leader trying to localize your product in China? How well do you know Chinese consumers? Do they even care or notice products from major and established players outside of the Eastern hemisphere? The market is up for grabs; how do brands win?
I had the opportunity to attend and speak at the Food and Beverage Innovation Forum (FBIF) on April 18-20 in Shanghai, China. Attendees ranged from middle to upper-level management within food and beverage companies from various departments such as product development, brand management, marketing, packaging, ingredients and sourcing.