I have a confession: I was nervous about this cover. Don’t get me wrong, I think the image of AG Hair co-founder Lotte Davis is engaging and the story behind the image is incredibly inspiring and those are exactly the elements that make a good cover. That said, it is very different from past covers. And doing something different is risky. But, in my experience, when something makes me nervous there’s a good chance it’s worth exploring. So, let's explore why a woman trying to balance a water jug on her head in Africa is on the cover of BrandPackaging . . .
The woman, Lotte, was actually born in Africa. Years later when the hair care company she co-founded with her husband became profitable she started a charity—One Girl Can—to build schools and provide scholarships for girls who don’t have the advantages that she had as a young girl.