Amazon Prime Day’s Impact on the Supply Chain Industry
Amazon Prime Day kicks off today at 3:00 p.m. ET and is one of the biggest e-commerce days of the year, with sales growing over 60 percent year-over-year since 2016. Prime Day features deep discounts for Amazon Prime members and will generate sales to rival those of the holiday season. Kuebix, creator of a transportation management system that delivers true freight intelligence, takes a look at the impact the event will have on the supply chain. Retailers supplying the 560 million-plus items available every day on Amazon in the U.S. are upping their game with the help of technology to meet expectations for quick deliveries and excellent service by optimizing their shipments and improving visibility.
“Amazon Prime Day is like Black Friday, only in July, and demonstrates how consumers’ adoption of e-commerce shopping is growing at a pace that far exceeds expectations. E-tailers shipping into Amazon fulfillment distribution centers (FDCs) are focusing on improving efficiencies within their supply chains and streamlining operations to keep pace with the increased volume. By leveraging the power of technology, retailers are lowering transportation costs, finding needed capacity, and gaining visibility into operations to ensure customer service expectations are met," said Dan Clark, founder and president of Kuebix.