ADF&PCD New York 2018 is on tap to offer more for Indie beauty brands than ever before. The event, which takes place September 5-6 at the Altman Building & Metropolitan Pavilion, will include interactive features, hands-on workshops and dedicated speaker sessions all designed specifically for those independent brands in attendance. As well, the exclusive Pentawards Conference is appearing in the Americas for the first time.
The launch of the ICON party ‒ where the most influential decision-makers from global perfume and cosmetics brands will gather to discuss packaging, share best practices, network and do business ‒ is also new this year. ICON was established to offer more to independent brands, and will address the unique wants and needs of smaller quantity buyers.
The Pentawards Conference sessions will see the best and brightest design minds from all over the globe speaking on how to compete with the industry’s biggest names and educate on how to overcome a variety of challenges in the process.
The show also has a Lunch and Learn session, "Indie Brand Packaging Sets the Stakes High." The interactive discussion includes four speakers talking about how they overcame certain challenges faced in their bid to launch, and how they marketed their solutions to solve the problems identified by consumers. The innovative panel will include Sylvie Giret, Founder & CEO at Skinergies, Dexter Cheston, Fashion Designer at DexterDexterDexter, Antonia Burrell, CEO & Founder at Antonia Burrell Holistic Skincare and Fiona Atzler, North America Managing Director at Peclers Paris.
In addition to this, any Indie brand in attendance will not want to miss the Innovation Awards, with winners being announced live on the showfloor. The awards have been created to promote the increasing levels of innovation and creativity taking place within the industry, showcasing the latest and most cutting-edge designs and technologies.
For a full schedule and to register, visit easyfairs.com/adf-pcd-new-york-2018.