Straight Forward Design Thinks Outside the Box for Girl Femcare Brand Betty
betty’s parent company, It’s a Monthly Thing (an adult femcare supplier), spotted an opportunity to empower young girls and dismantle the taboo surrounding puberty with dedicated products and a subscription service. Research revealed that many girls were wearing bulky adult brands, so betty was created for eight-to-16-year-olds with the aim of helping them find the right product and fit for them.
Straight Forward Design collaborated closely with the betty team to create a brand that talks directly to young girls. The creative team worked to understand the category and challenge what makes it an intimidating world to enter.