The Corona and Parley partnership began with a commitment to protect 100 islands by 2020 and expands to include the pursuit of scalable innovation that can change the status quo. Corona has adopted Parley’s A.I.R. strategy to not only “avoid” and “intercept” plastic as much as possible, but also help “redesign” solutions that use the material.
Although Corona is primarily packaged in glass and fiberboard, the brand sees an opportunity to help redesign a common source of plastic in the category: six-pack rings. The plastic-free rings being tested are made from plant-based biodegradable fibers, with a mix of by-product waste and compostable materials. If left in the environment, they break down into organic material that is not harmful to wildlife, whereas the industry standard plastic six-pack rings are made from a photodegradable form of polyethylene that results in increasingly smaller pieces of plastic if not recycled.
The plastic-free rings will be piloted in Tulum, in the brand’s homeland of Mexico, at the beginning of the year.
Since the partnership launched in 2017, Corona and Parley have conducted over three hundred clean-ups in over 15 countries, including the Maldives, Palau, Mexico, Dominican Republic, Chile, Indonesia, Italy, South Africa and Australia, with over seven thousand volunteers from more than two hundred locations participating in the project, totaling in more than three million pounds of plastic waste collected.
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