Five Wives Vodka Expands Product Offering

Five Wives Vodka

After the success of its affordable, flavored vodkas in 2012, Five Wives realized the need to appeal to a premium spirit drinker and turned to Berlin Packaging and its Studio One Eleven design team for answers. The newly launched premium product is packaged in a long-neck, 750 mL super-flint glass bottle, offering consumers a view of the product. The bottle also features a fully frosted silkscreen graphic that wraps around the entire bottle, prominently showcasing the snow-covered Wasatch Mountain range located adjacent to the Five Wives production facility.

Brand: Five Wives

Project: Brand Extension

Agency: Berlin Packaging/Studio One Eleven

Kristin Joker is a former editor in chief for Packaging Strategies and Flexible Packaging.

ON DEMAND: With the assistance of the Frito-Lay R&D team, Bryce produced a fully industrial compostable, BPI certified flexible packaging structure for five different Frito-Lay products for the Coachella Music Festival in 2023.

ON DEMAND: Three words on everyone’s lips across the packaging industry these days are “Extended Producer Responsibility,” known as EPR. This panel will feature various perspectives from suppliers, converters and industry and offer individual snapshots of the challenges and potential solutions.