After the success of its affordable, flavored vodkas in 2012, Five Wives realized the need to appeal to a premium spirit drinker and turned to Berlin Packaging and its Studio One Eleven design team for answers. The newly launched premium product is packaged in a long-neck, 750 mL super-flint glass bottle, offering consumers a view of the product. The bottle also features a fully frosted silkscreen graphic that wraps around the entire bottle, prominently showcasing the snow-covered Wasatch Mountain range located adjacent to the Five Wives production facility.
Brand: Five Wives
Project: Brand Extension
Agency: Berlin Packaging/Studio One Eleven