B&B Studio Harnesses the Power of Peanuts for Snack Bar POP
B&B has interwoven this mission into every touchpoint of the brand’s visual and verbal identity, with brightly-hued packaging that is bursting with dynamic optimism and purpose to highlight the nutritional benefits of the core ingredients within each bar.
Shaun Bowen, creative partner at B&B studio, says: “We spotted an opportunity for POP to focus on a single concept—peanut-based products—that would carve out a unique platform in a very competitive category. This enables POP to really celebrate and elevate the modest peanut, championing its superpowers.”