Launched at PCD Paris 2019, Fresnels Innovations Inc. will help packagers and converters as the Sino American company’s optical enhancement products continue to become increasingly available to international markets.

The move will focus on providing products that lead to packaging efficiency, value improvement and product enhancement. In particular, innovation that facilitates the ability to apply new eye-catching color shifting effects to luxury packaging through the use of stamping foils and plastic-free transfer films instead of inks and laminates.