English Tea Shop partnered with Echo to revitalize its brand identity and packaging. The new designs tell English Tea Shop’s sustainability story via a new logo featuring a mandala design created by French illustrator Margaux Carpentier. The hand-drawn lettering of the logo has been refined to make it easier to read. On-pack wording is tighter and more direct with more emphasis on the ingredients. Each pack also features a tagline summarizing the brand story: Your Tea Loving Community.