Consumer trends are the driving force behind packaging innovations in the marketplace. As competition becomes more fierce, it is imperative for businesses to stay on top of evolving trends and consumer behavior.
Shoppers today are demanding brands offer experiences that heighten their senses. Packaging can easily satisfy their needs by establishing an emotional connection based on sight and touch. Thanks to technology, businesses have access to greater freedom and flexibility, enabling them to optimize packaging for a better customer experience. However, because trends are constantly changing, it can be difficult to pinpoint which ones to adopt.