X2 All Natural Energy Drink Rebrand Supports Natural Alternative
According to, Jon London, CMO, X2 Performance, “The brand is consistent with someone who is approachable yet a consistently strong performer who makes informed, thoughtful decisions.” They turned to brand design agency, Chase Design Group, to help redesign the packaging to effectively communicate the brand’s benefits, its personality and premium position.
Founded by Dr. Ralph M. Ferrante, X2’s all-natural formula is a game changer in the category. Appealing to both men and women, the core target is adults, 18 – 49 who are more physically active than the average person and want to live a healthy lifestyle.